We’ve all read stories about someone who left her 9-5 job and became a full-time blogger. Well, I’m thrilled to share the news that I’ve done the opposite. I’m turning my business back into a side hustle so I can take a full-time job.
Curious about why I would turn my profitable and growing blog back into a side hustle?
Here are 10 reasons why:
Blogging is lonely.
I’m very introverted, so you’d think I’d be happy as a clam working by myself. When we lived in Mozambique, and I had great friends before I started my bog, I was!
But then we moved to India. If you’ve ever moved to a foreign country, you know how hard it can be. I had no friends, no support system, no clue how my new world worked. It didn’t help that I sat at home all day on my computer.
I found that I really missed working in a traditional workplace. I missed working with a team on common goals. I missed having people to share inside jokes with and to celebrate with when we finished a big project together. I want to work closely with people again, and right now my business isn’t set up for that.
I don’t want to be a stay-at-home mom.
Many parents start blogging so they can make money on the side and stay home with their kids.
I, on the other hand, am counting down the days until I can put my 1.5 year old in preschool. Yes, I want to be available for my kids. And I want to work a flexible schedule. I like being able to go on the school field trips and take care of my kids when they’re home sick.
But the vast majority of the time, I want them out of my hair and learning important life skills from someone other than me. I will never stop singing the praises of Montessori preschool, which is where my older child was potty-trained and learned how to use silverware like an actual human being.
For me, working a remote job is the ideal solution. I started working remotely in 2012, and I hope to never go back to a traditional workplace setting. I love working from home! It gives me the flexibility and availability I crave. But frankly, my blog doesn’t pay me enough to afford good childcare.
Yes, I want to be available for my kids and work a flexible schedule. But I don’t want to keep feeling guilty about ignoring them while I work on my blog or guilty about playing with them and not working.
I currently earn money from my blog, but not enough to justify the cost of childcare for 2 kids under the age of 5. I’m a better mom when I have a break from my kids. Working a full-time job and paying for great childcare makes sense for me and our family.
I have enough time.
When I started My Adaptable Career, it felt like my only career option. I was pregnant with my second child. We had recently moved to a country where I didn’t speak the local language and couldn’t get a work visa. I knew that in 6 months I’d have to fly back to the U.S. to give birth, then return to Mozambique 3 months later. I knew we’d have another impending international move soon after that.
Basically, my life was in upheaval for about two years. For me, it was the perfect time to start an online business because what else was I going to do with my time?
But now that we are settled, I’m not pregnant, and my daughter starts kindergarten in the fall, I feel like I have a lot more time available. And believe it or not, I don’t want to use my time to grow my business.
In the past 6 months or so, I’ve noticed that because I have more time available, I waste it. I completely re-designed one of my courses. I started tweaking things that didn’t need to be tweaked. I started stressing over things that I should have just ignored.
I know I’ll use my time better if I have less time available. So I’m forcing myself to have less time available by taking a full-time job.
I’ve been in business for two years. Like most entrepreneurs, I love creating new things. But I don’t think that’s necessarily a smart business move.
I’ve seen so many other entrepreneurs get to this place. They’ve created an amazing offer or two, and then they get bored, so they create another amazing offer or two. Then they get bored again, so they create again.
Before you know it, the person who used to be the go-to gal for Instagram is now an email marketing specialist, and the person who you went to for design advice is now positioning herself as a branding expert.
I’ll look for courses and ebooks these people used to sell, and find that they’ve disappeared, only to be replaced by something totally unrelated (from my perspective as a buyer).
I think there’s a danger in constantly pivoting and reinventing yourself and your brand. Because I love creating new things, I can see myself falling into that trap. But I think the wiser long-term strategy is to let my brand mature. And that means I need to mostly leave it alone, let it grow naturally, and tweak the little things based on the data I collect.
I’d rather create for another company, get paid for it, and let my business grow naturally.
So that’s exactly what I’m going to do.
I’m risk averse.
I’d like to diversify my income streams. Right now, most of my income comes from selling my own digital products and affiliate products. It’s awesome and I’m happy with the system I’ve built. But in the back of my mind, I always worry something might go wrong. What if the Pinterest algorithm changes and my traffic drops drastically? What if my next launch flops? What if someone pops up on the scene and starts creating content or products that are similar to mine?
There are many ways to add another income stream to an online business, and taking a full-time job is one of them. After relying on my business for my paycheck for so long, I’m mighty excited to have someone else be responsible for paying me. :p It also lets me enjoy my blog work more because I don’t feel as stressed. This point leads nicely to my next one:
My blog isn’t making as much money as I want.
Talking about money is always tough, but I’m going to give it a try.
Our family is privileged enough to be able to live on one income. I don’t need to get a job in order for us to survive financially. If my blog never made a dime and I was a stay-at-home mom for the rest of my days, we would be fine. It’s a huge blessing and I’m incredibly grateful to my husband and his career for this.
But for me, earning money is important. I don’t need to make money, but I want to. I like contributing to our family financial goals, and I like feeling financially independent.
I currently make between $1200 and $1500 a month from my blog, but after taxes and expenses, the sum drops. And if I want to invest any of the remaining money for retirement, it drops even more. So my actual “take home” pay is a LOT less than $1200-$1500 a month.
Could I scale up my income? Probably, but read on for why I don’t think that’s my best move.
I don’t want to change my business model.
I’ve been working with a business coach and we looked closely at my business model. Currently, all of my income is passive income, which means it’s not tied to how many hours a week I work or when I work. The only problem is that it can take longer to grow a purely passive income business. I could invest heavily in ads to grow my email list and income, but I’m risk averse (see above). I don’t want to spend thousands of dollars (or more) to scale because there’s a major risk that it won’t work and I’ll lose money.
Several of my students and readers asked me if I would ever be a blog coach. After thinking it over and talking with my business coach, I decided that I wasn’t interested. I love working one-on-one with students, but all along I’ve intentionally set my business up for passive income.
For me, flexibility has always been more important than income. I think I could make more money as a coach, but I would lose a lot of the flexibility I’m looking for. I would need to be available for one-on-one work with clients, which is tough when I’m in India. The time difference is 10.5 hours ahead of East Coast Time, where most of my readers live. I’d be scheduling coaching calls at 6 am or 9 pm, which isn’t ideal.
After I decided that I didn’t want to offer coaching and realized that my business is perfectly positioned for passive income, I saw it made more sense to look for a traditional job if I wanted to increase my income.
I want to take the pressure off my business.
I put a lot of pressure on myself and my business to make money. Is this rational and necessary? No. As I mentioned before, our family doesn’t depend on my income for survival. (I’m sure all the manifestation gurus out there would point out that I have some money blocks and I would agree!)
Anyway, whether or not I need the money is secondary to the fact that I want my business to earn money. Because of this mindset, I’m often needlessly stressed out. And when I’m stressed, blogging and running a business is no longer fun.
I’ve already noticed that the process of applying for jobs has relieved some of the pressure. I’m enjoying blogging so much more than I did six months ago. And ironically, now that I’m not constantly pushing to increase my income, I’ve been making more. Maybe those manifestation gurus are on to something?
It was easy.
When I first started thinking about getting a regular job, I was completely terrified. I hadn’t applied for a job in years, which means I hadn’t updated my resume or LinkedIn profile for years.
I don’t have any recent references, and I can barely remember how to write or format a cover letter.
Luckily, the world of jobs is changing, or at least my kind of jobs. Only 3 of the 9 jobs I applied to even asked for my resume. For the majority of the jobs, all I had to do was answer 5-8 short answer questions and email them to an actual person. I didn’t have to search the web for a contact person or stress about the formatting on my resume.
Because it was so easy to apply to full-time jobs, I just took the leap. I figured if it didn’t work out, I wouldn’t have wasted much time, so there was no harm in trying.
I found the perfect job.
When I started looking for jobs, I knew I wanted to do it differently than I had in the past.
I was NOT going to take the first job that fell into my lap.
I was NOT going to apply for jobs that would make me miserable just because I was qualified for them.
I was VERY picky about what I applied for. First, I only applied at companies that hire remote-first, which means all of their employees work remotely. Second, I only applied for jobs that I thought I would enjoy.
Yes, I’m incredibly privileged to be able to do this. It wasn’t always this way. I’ve had my fair share of low-paying, ill-fitting jobs that made me miserable. Would I turn my business back into a side hustle for a job like that? Of course not!
But the job I got is perfect for me. I’m the marketing manager for a software company that sells planning software. I mean, seriously, between the marketing and the planning, I’m in absolute heaven.
Have you ever thought about going back to work? Have any other questions for me about the change? Leave a comment and let me know!