Please welcome today’s fabulous guest poster, Ashley Mason. Ashley is a social media manager and strategist, and she has been blogging for the past 4 years! Ashley and I share the philosophy that you shouldn’t try to do it all as a solopreneur; you need to prioritize. Read on to find out what 3 social media tasks Ashley says you should focus on each week.
Social media is one of the most important outlets to use in order to bring people to your blog or business. Although social media can seem overwhelming, you should be doing these three small tasks each week to help grow your accounts and stand out from others: share others’ content, schedule your own content, and participate in Twitter chats.
This post includes affiliate links, which means if you choose to buy something using my link, I’ll earn a small commission at no extra cost to you. You can read more on my disclosure page.
Share Others’ Content
One of the most important lessons in business is not to see what others can do for you, but to see what you can do for others. If you see a blog post, free webinar, ecourse, etc. that you really like, share it.
Chances are that if you share something you found helpful, your followers will find it helpful, too. Whoever wrote the content will appreciate the fact that you shared it with them, and this is when the saying “what goes around comes around” comes into action. Because you shared someone’s content, they will most likely follow you, share YOUR content, or more.
Sharing content also develops relationships. In the business world, it’s super important to network and establish relationships. The people that you build relationships with can end up giving you advice, becoming one of your clients, referring a new client to you, and more. You have to give some before you can get some!
Schedule Your Own Content
I’m a firm believer in being genuine on social media, but most people think that isn’t possible when scheduling content for the future. However, it is possible as long as you do it right.
Whether you schedule your content for later that day, the next day, next week, or even next month, you should be scheduling something every day. Scheduling is one of the easiest ways to really have control of your social media, and it ends up saving you a ton of time in the long run.
My favorite tool for scheduling content is Smarter Queue. It’s super easy and efficient to use. One of my favorite features is the option to “bulk edit” posts — all you have to do is click a button and the post you just wrote can be posted on another platform as well. It saves you time from having to write the same exact post again.
Another one of my favorite Smarter Queue features is being able to “evergreen” your content. When you add content to your queue, you simply check a checkbox to make the content evergreen. Then Smarter Queue will re-publish that content again if you have no other content scheduled. It’s a great way to make sure that older posts are still being promoted.
Note from Emily: You can use my link to get a free 30 day trial to Smarter Queue!
Join a Tweet Chat
I’m a huge fan of tweet chats. Not only are they a great way to learn about certain topics, but they also are a super easy way to network as well. I’ve met so many other bloggers and entrepreneurs and established relationships with them just because I took an hour out of my day to chat with them about the given topic. Tweet chats also help to grow your Twitter account, too!
My favorite tweet chats are #CreativeCoffeeHour on Mondays at 9PM EST with Callie Gisler, #CreateLounge on Tuesdays at 8 PM EST with Kayla Hollatz, and #ElleChat on Thursdays at 8 PM EST with Lauren Hooker. These tweet chats focus on really helpful topics such as business, branding, blogging, social media, and more. All you need to do to join in on the fun is use the given hashtag!
There are so many things that you can do for your blog or business on social media, but these three tasks will drastically increase your audience and make your life easier.
Ashley Mason, a social media manager and strategist, found her passion of social media through the creation of her blog in 2012. Self-taught in the world of social media and marketing, she used her expertise to market and grow her own blog. Through her own experience, Ashley discovered the importance of social media and marketing when it comes to growing a business. This motivated her to launch her own business to manage the social media accounts of businesses and grow their online presence in order to expand their business and reach their ideal market.
While fulfilling her entrepreneurial itch, Ashley continues her love of learning by studying at Stonehill College with a major in marketing and a minor in entrepreneurship.
Find her on Twitter or Facebook.
Steal my simple social media routines