When I started blogging, I got so excited for every new Twitter follower and Pinterest re-pin. “People like me, they really like me!” I would think to myself. Just as quickly, my mood would crash when I checked my blog traffic stats. “Maybe they don’t like me at all and my content is crap,” I’d think to myself while moping on the couch, pity-eating Cheetos.
I checked my marketing metrics multiple times a day because I thought that’s what a business owner was supposed to do. And also because I thought the stats would show me exactly how to explode my business growth.
I was totally wrong. Stats and analytics aren’t a magic bullet. Checking them multiple times a day is a waste of time. Plus, if you’re tracking the wrong information you’re not going to grow your business effectively.