If you’re focused on growing your email list, then you’ve probably heard of ConvertKit. It’s a popular email service provider that many bloggers use to grow and nurture their email list.
I’ve been using ConvertKit for almost a year now, and I wanted to give you a quick review in case you’re thinking of trying out the platform. For more details and an overview of ConvertKit’s features, check out the video below!
This post includes affiliate links, which means if you choose to buy something using my link, I’ll earn a small commission at no extra cost to you. You can read more on my disclosure page.
If you’re not a video person, here’s a quick summary review.
What I love about ConvertKit:
1) It saves me SO MUCH TIME!
Because ConvertKit lets me automate my email newsletters, I can write emails in advance and scheduled them for later. I have also created two different email challenges, and a series of welcome emails for new subscribers. ALL of these emails go out on an automatic schedule when someone subscribes.
If I had to send all those emails by hand, I would lose my mind. And people would never get their emails…
2) It comes with opt-in boxes and landing pages.
You probably joined my email list by signing up for my Master Time Management mini course or my Essential Blogging To Do List. With ConvertKit, I can show off those freebies ALL over my website to attract new readers like you! This is how I grow my email list, so I’m grateful that ConvertKit offers this feature for FREE.
3) It stops me from annoying people. 🙂
ConvertKit lets me tag and segment people on my email list. This means that when people click on a certain link, CK automatically tags them with a label. Then I can email just those people to follow-up, without emailing EVERYBODY on my list.
In the future, I plan to create segments of email readers: people who ONLY want to read about time management will just get those emails. People who want to be notified about every new blog post will get those emails. I never want to bother people, and I’m glad ConvertKit makes it easy to deliver customized email newsletters.
What I hate about ConvertKit:
1) The price
Yep, it’s hard to pay $29/month when I could get a free account with MailChimp. But in this case, I feel like I get what I pay for.
With MailChimp and my limited tech skills, I could offer a single lead magnet for new subscribers. With ConvertKit, I can create unlimited offers.
Currently, I have 4 different content upgrades (see an example in this blog post), 5 different landing pages (here’s an example), plus a sidebar opt-in and an opt-in that appears at the bottom of each blog post. My email list grows faster because I have so many different freebies and my offers appear all over my site!
2) The ugliness
LOL. Let’s face it, the emails I send to my list are NOT pretty. At first this bothered me. I wanted to have my logo, and some pretty social media graphics, etc. etc. on each email.
But, then I read that emails with a lot of bells and whistles often get redirected to spam. That’s because when you send a personal email, you don’t typically add a colorful header, social media buttons, and other bling. Email servers recognize that “prettified” emails come from businesses, and often send those emails straight to spam.
Plus, I realized that my readers don’t care what my emails look like. They didn’t join my list for a pretty picture. They joined to get valuable info. And I can deliver that just fine with my plain old ConvertKit emails.
(Note: if you have coding skills, you can customize your ConvertKit emails and make them pretty…I have neither the skills nor the energy to take that on right now!)
Should you switch to ConvertKit?
I think ConvertKit is a great option for a beginner or intermediate blogger whose main goal is growing an email list. Advanced email marketers will need a more complex platform, and hobby bloggers can get by with a free MailChimp account.
Have questions? Want to see any ConvertKit tutorials? Let me know in the comments!