How to Get More Done By Batching Your Blog Tasks

(Last Updated On: March 7, 2017)

When it comes to baking, I’m a firm believer that more is always better. I often double a recipe and make a batch of 2 dozen muffins or 3 dozen cookies. If I’m going to get the dishes dirty and spend time cooking, I want to make the most of it.

If you’re a baker, I’m sure you bake in batches, too. Who would bake a single cookie or a single piece of pie? It’s a waste of time and resources.

Well, the same principle applies to blogging. So, are you batching your blogging tasks?

What is batching?

Batching means grouping similar tasks together and doing them all at once.

For example, instead of spending Monday outlining a blog post, drafting the post, editing the post, and formatting and scheduling it, you would batch by spending Monday morning outlining 3 blog posts. Then you could spend Monday afternoon drafting those 3 blog posts.

Grab a free copy of my monthly batching calendar here:

Batching is all the rage among bloggers these days. Found out why batching is so popular (Hint: It saves time!) and check out a huge list of blog and biz tasks you can batch. Plus, grab a free calendar with a sample batching schedule. Click through to read more!This post includes affiliate links, which means if you choose to buy something using my link, I’ll earn a small commission at no extra cost to you. You can read more on my disclosure page.

How does batching improve productivity?

Batching your work reduces task switching. Instead of flitting from one small task to the next, you focus on a single type of work for several hours.

Task switching decreases productivity. Researchers found that it takes an average of 23 minutes to get into the groove of a new task when you switch gears. So, if you’re switching tasks every hour, you end up wasting a third of the day simply adjusting to the switch.

On the other hand, working on the same task for a prolonged period of time helps you get into a state of mental flow, where you’re fully immersed and focused on the task. Reaching that state of flow can make your work more enjoyable and make you more productive.

Blogging tasks to batch

Here’s a list of blogging and business tasks you can batch. I added how often and how long I spend on each task, but your business will have different needs, so let this be a guide, not a hard and fast rule.

  • Check in on all social media platforms. (1 hour/day)
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During this time you can respond to messages, connect with others, promote your work and other people’s work, read interesting content, and take note of audience pain points.

Checking social media for 5 minutes here and 10 there can become extremely distracting and really reduce your productivity. Batching all your social media work into one block of time will help you stay on track with your to do list.

  • Review quarterly goals and weekly goals. Plan your schedule for the week in planner. (1 hour/week)
  • Find images for blog posts. (30 min/week)
  • Outline several blog posts and email newsletters. (3-4 hours/week)

This includes time for research. I used to resist outlining, but I’ve found that it’s much easier to write a post if I outline first. If you’ve also been resistant to outlining, give it a try. You might be surprised at how much it helps your writing productivity.

  • Draft several blog posts and email newsletters. (4 hours/week)

This includes brainstorming headlines and subject lines, and deciding on keywords for each post.

  • Format and schedule schedule blog posts and email newsletters. (3-4 hours/week)

This task includes making social media images, moving content from google docs to WordPress and ConvertKit, writing a relevant tweet and pinterest description, and optimizing on-page SEO.

batching your blog tasks

  • Add a week’s worth of content to a social media scheduler for all social media platforms. (3 hours/week)

Scheduling your social media updates in advance will also reduce the amount of time you spend on social media, which in turn can boost your productivity. I save even more time by using the “evergreen” feature in Smarter Queue so that my posts are continually reposted on my various social media channels.

  • Research and pitch for guest posts. (2 hours/week)
  • Learn from an ecourse, a book, or by reading other people’s content. (2 hours/week)
  • Review your accounting and analytics. (1 hour/month)
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Remember that the only measurements that matter are the ones that help you achieve your goals. For example, if your goal is to get more traffic to your website, you may not want to track how many twitter followers you have. Instead, track the click-through rate of your tweets so that you know how much traffic you’re getting from Twitter.

  • Create new content upgrades or opt-in freebies. (3 hours/month)

Don’t completely fill up your schedule with routine tasks. Make sure you have time for one-off tasks that will help you grow your business.

  • Plan editorial calendar, including topics for email newsletter. (3 hours/quarter)
  • Pay quarterly taxes. (1 hour/quarter)

Freelancing or coaching tasks to batch

  • Complete client work. (3-4 hours/day)
  • Have coaching calls or meetings with clients. (3-4 hours/week)
  • Pitch potential clients to find new work. (1 hour/day)

Don’t forget to research potential clients and tweak your pitch and portfolio to suit the client’s needs.

  • Respond to client emails and phone calls. (1 hour/day)

This task is notorious for eating up lots of time, especially if you constantly check your email and your phone and allow yourself to get interrupted. Let clients know that you always respond daily, but not necessarily immediately.

  • Send invoices and review financials. (30 min/week)
  • Review quarterly and weekly goals and schedule your work for the next week. (1 hour/week)
  • Update your portfolio and testimonials. (1 hour/month)
  • Pay quarterly taxes. (1 hour/quarter)

I work exclusively in batches. I love that it makes my schedule so predictable, and it helps me from getting overwhelmed by all the day-to-day tasks that I have to handle as a solopreneur.

Grab a free copy of my monthly batching calendar here:

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