Do you ever feel like your to do list is never-ending? You wish you could get more done, but you feel like you never have enough time, energy, or money?
Well, let me tell you a little secret. Doing more isn’t the answer. You don’t need to optimize every minute of your day. You don’t need to drink Big Gulp-sized mugs of coffee to plow through marathon work sessions. You don’t need to scrimp and save so you can afford a virtual assistant.
You need to stop trying to do more.
I know it sounds counter-intuitive. You’re probably wondering “How can I grow my blog if I don’t do more, more, more?”
Well, here’s the secret: Instead of doing more, you need to prioritize and you need to do AMAZING work in just a few areas of your business.
Still not convinced? Read on to find out how doing more can hurt your business. Then, check out the two ridiculously simple changes you can make today to help you prioritize your most valuable business tasks.
This post includes affiliate links, which means if you choose to buy something using my link, I’ll earn a small commission at no extra cost to you. You can read more on my disclosure page.
Why you shouldn’t try to get MORE done.
The quality of your work will suffer.
When you take on too much work, you don’t have time to do everything well.
Your blog posts get shorter (and less helpful for your readers). Your email newsletter becomes riddled with typos because you rush to send it out. You post on every social media platform, but you’re so inconsistent that no one pays much attention.
In addition, you don’t have time to improve your skills in one area.
You’ll never have time to figure out what opt-in freebie your readers are craving, let alone have time to create the freebie. You’ll never find the optimal design for your pinterest images.
When you’re always rushing to your next task, you don’t take time to learn and experiment.
Low-quality work is bad for business.
First, you’ll have a hard time building a following. Your readers will notice the quality of your content slipping. That erodes their trust and your authority.
You’ll also struggle to build a following on social media if you spread yourself too thin. There is so much noise on social media. Only high-quality content that you consistently post will draw your audience. Quality trumps all.
You have to compete with so many amazing and helpful websites. Standing out on one platform will help you build your audience, and your business, much faster than dabbling on many platforms.
You’ll constantly feel overwhelmed and rushed.
Time is your most limited resource. There are infinite things you can do for your business, but only 24 hours in a day.
If you constantly overschedule yourself, you’ll often feel rushed and overwhelmed.
In the best case scenario, you’ll get exhausted and won’t enjoy working on your business. In the worst case scenario, you’ll burn out and eventually give up on the business you’ve put so much time and energy into.
Working too much is bad for business.
First, studies clearly show that working too many hours a day hurts your productivity. Overworking yourself, plus the stress that comes with too much work, can also lead to a range of health problems, including depression, diabetes, and heart disease.
Second, working too much probably defeats your purpose for having a blog.
If you’re like me, you started your blog because you want a fulfilling and flexible business. You want something that fits with your busy life. If you’re trying to do too much, then you don’t get to enjoy that flexibility and freedom.
Why you should prioritize instead.
Prioritizing simply means identifying the MOST important tasks for your business, and focusing your time and energy on those tasks. Don’t try to do it all, just do a great job at the things that will truly help you grow.
If you know you’re trying to do too much, start with these two simple solutions.
Post once a week…. or less.
If you want to grow your blog into a money-making machine, you can’t devote all your time to writing blog posts.
You need to post less often so you have more time for marketing and promotion, writing guest posts, making content upgrades, and eventually monetizing.
When you post less frequently, you also have more time to devote to each post. Every single thing you post needs to be incredibly valuable for your audience, otherwise you won’t have an audience.
Valuable content establishes trust and authority. It’s the only way to grow an engaged audience who will be ready to buy from you.
Focus on one social media platform at a time.
When you spread yourself too thin, you never learn how to make the most of any single platform. This will slow down your growth.
It takes time to learn how to optimize your presence on a platform, find your audience, and start getting followers and traffic. Invest your time in one platform at a time. Research and experiment with different strategies. Once you see what works for your business, create a system for managing your presence on that platform.
Try automating your posting schedule using a social media scheduling tool (I like Smarter Queue, but there are tons of options). Create a social media schedule for yourself, so you know exactly what days and times you will spend checking in with your audience, networking, and promoting your work.
The goal is to get the biggest ROI for your time. By finding out what works best for your business, and setting up systems and automations to support those tasks, you’ll save time and maximize the impact of that social media platform.
Then you can devote time and energy to maximizing your results on another platform while your marketing continues on auto-pilot for the first platform.
Steal my simple social media routines